2017 was a historic year in the Marketing and Advertising sector. For the first time in history since the Romans affixed signs on the shops or businesses began to compete during the industrial revolution, global advertising spending on digital media surpassed that on TV! So, what are the advantages of investing in digital?

1.    Not just big brands, but everyone

Since modern advertising began to develop, only large companies with a high budget could afford to invest in advertising on traditional channels such as TV or radio. The advent of digital has opened the doors to all commercial activities, from the pizzeria in Sliema or the small hotel in Valletta, to the big multinational igaming company in Malta.

Not presenting an investment limit allows all companies to resize their marketing strategy based on their goals and the context in which they operate.

2.    Anywhere, anytime

In the past years, companies could reach potential customers only through certain channels and only at specific times of the day. For example in the evening at home through the TV, or in the car via radio. Today the market is anytime and everywhere. The tools available to users are numerous (smartphones, tablets, laptops, smartwatch, etc.) and users are constantly connected to the internet. Maltese companies can therefore have visibility, communicate and listen to consumers in different contexts (home, work, leisure) and through different digital devices.

3.    You can reach a specific target

One of the strengths of digital advertising is that it is possible to identify a specific audience (target) to whom to address your communication and your content based on certain characteristics such as place, age, interests, etc. For example, you can create Facebook Advertising or Google Ads campaigns by choosing a specific target and maximizing the chance to convert users into customers.

4.    SMART goals

Digital marketing allows you to set clear and measurable goals and, if necessary, to change your actions over time in order to achieve your goals.

S – Specific and Significant

M – Measurable and Meaningful

A – Agreed upon and Achievable

R – Realistic and Result-oriented

T – Time-based and Trackable

 

5.    Track ROI (Return on Investment)

The main objective of a digital marketing strategy is to maximize the ROI, or return on investment. This is possible and can be quantified with precision, unlike what happens on traditional marketing channels.

There are different tools (Google Analytics, email marketing tools, Google Adwords, Facebook etc.) used by digital marketing experts that allow you to understand exactly which sources are generating more leads and providing the best results, so you can understand exactly the return of every invested euro.

 

Would you like to learn more about how your company can succeed through Digital Marketing in Malta?
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