In recent years, the use of internet and search engines as an information source has undergone an incredible increase. More than half of the global population has access to the network and almost two-thirds of the world’s population owns a smartphone with which they access the internet. This has greatly influenced people’s lives.
Users search on the internet for information, to compare products and services, to buy or for pure pastime. The search is often done through queries consisting of 1, 2 or more keywords.
But what’s in the Maltese Google search history? What are the most searched keywords on google.com.mt and which ones have undergone the greatest increase?
Here is a list of the 5 most popular search queries (2018). Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.
The most searched word is of course “Malta”, that is due to the fact that most of the searches are always associated with the word Malta in order to find a local company, information or service. For example: Bank in Malta, SEO services Malta, Web Design Malta, and so on.
These keywords have a more or less stable trend over the years without undergoing significant changes in trends.
Below the interest over the last 5 years
Unlike the above queries, some keywords have undergone a strong increase in research over the last 12 months. Here are the 5 queries with the biggest increase in search frequency over the last 12 months in Malta.
The keyword that has undergone the greatest increase in the search frequency in the last 12 months is “iphone x” with an increase of + 1,900% starting from September 2017.
The majority of the searches was carried out in the Sliema area.
As seen, research on the Internet before a purchase is now a well-established habit in people’s lives, so it is essential for a company to be present and visible with a well-designed website supported by a digital marketing strategy and optimization for search engine.
If you want to know more about how your business can succeed online, drop us a message and we will back to you as soon as we can.