What is the first thing you do when you are planning a holiday? Ask your mother for advice? Take the car and go to the agency? Ask for the opinion of friends? Or maybe you search on Google?
Whether you already have clear ideas about the holiday destination or you have confused ideas, search engines are definitely the first point of reference for all of us.
You can find ideas, suggestions, tips, experiences, read reviews, compare prices and finally book!
But how many people interested in a holiday in Malta are searching on Google?
Let’s take for example the United Kingdom:
As is well known, Malta has had a very close relationship with England in the past, in fact English is widely spoken and understood by most of the population.
But what has changed over the years? The interest of the British to choose Malta as a tourist destination and especially how much this interest is shown on search engines.
Obviously there are no data on the years of British Malta as there was no web yet, but let’s take a look at the data from 2004 to today.
Interest over time
The search trend of keywords related to holidays in Malta is constant over time.
How many searches are there on average per month for the keywords: Holidays in Malta and Malta Holidays?
At what time of the year are there more searches?
It is apparent that the months with the most research are January and the months ranging from April to July.
In which parts of the UK there is the greatest interest in a holiday in Malta?
Interest is equally distributed across all regions, but is it slightly more interesting to appear in Wales and in Northern Ireland.
Can Maltese companies operating in the tourism sector take advantage of the web data?
Absolutely yes, here is some articles explaining the advantages of travel & tourism companies to invest in SEO and online marketing and what are the main advantages of digital marketing for all businesses.
Would you like to learn more about how your company can succeed through Digital Marketing in Malta?
Drop us a message  with your query and we’ll get back to you as soon as we can! Feel free to propose an appointment to discuss whatever you’d like to know