The physical connection a prospective client has with a printed document has that certain impact on them that a digital campaign might not manage to achieve in its entirety. The tactile connection users have with a printed brochure for example, is one that instantly creates an impression – good or bad; it creates a memory that can decipher how a clients reacts to your brand.
The digital counterpart, although capable of reaching an obscene amount of people, does not have that tactile value. There’s nothing physical to draw clients in, and some of your customers will need that gentle physical push. Much like some readers prefer to buy themselves the Sunday newspaper or purchase a printed book as opposed to digital versions, some potential users prefer to source their business information by means of printed brochures.
This powerful marketing tool should definitely be brought back into your strategy if you’ve opted for the digital only route. Print and digital can work hand-in-hand and here’s how printed brochures could up your game in the field:
Focus on the brand
Even though online portals such as websites or instant contact platforms such as Facebook can generate a tonne of data, for the older generations or old school type clients, a printed logo on some official stationery is always rather permanent in the viewer’s mind.
Hit all those birds
We may think that the mass percentage of our population is tech savvy, able to maneuver their way around a website and achieve the end goal of converting without a single bead of sweat on their temple. False! Some of your audience can’t even type out a text message, let alone get to the shopping basket of your site. Brochures can cater to the analogue generation – and will serve them well.
Low budget? No problem
Working with brochures means that you are able to be very selective, sift through all the possibilities and choose the most affordable option for you while achieving the same results. Yes, a gorgeous matte finish on a silk ribbon bound brochure will make much more of an impression, but a standard spiral bind will get the job done too if you’re trying to hold back for a while.
Get that credibility going
Having something printed kind of gives the impression that it’s set in stone and a printed brochure can show your clients that you mean business. It’s always nice to give your client your portfolio or credentials upon meeting them – truly showing them what your company stands for in all its essence. A printed brochure is like a firm handshake, it means business.
Studies show that 7 out of 10 tourists and visitors to destinations pick up brochures to acquaint themselves with their surroundings, leaving an impression on with high percentage rates resulting in conversion. So if you think your branding strategy needs a bit of a tangible boost, why not get in touch with us on … to sort some awesome printed brochures out?